Privacy Policy
This privacy policy applies to Ultimate Clarity, a macOS application for photo and file management published on the Mac App Store (App Store ID 6757109510, Bundle ID: com.clarityapp.ClarityNew). Developed and published in Sweden. Available on macOS 14.0 Sonoma and later.
Note: Ultimate Clarity (the macOS app) is an independent product with no affiliation to Ultimate Clarity LTD, a separate UK-based marketing consultancy that uses a similar name.
Privacy Policy
The short version: Clarity processes everything locally on your device. We don't collect, store, or transmit your personal data to any servers.
Data Ultimate Clarity Cannot Access
Clarity is designed with privacy as a core principle. We do not collect:
- Your photos or files
- Face recognition data
- Location information from your photos
- Usage analytics or tracking data
- Personal identification information
- Device identifiers
- Crash reports (unless you explicitly send them)
How Ultimate Clarity Processes Your Files on Your Mac
Local Processing Only
All of Clarity's features run entirely on your Mac:
- Face Detection & Recognition: Uses Apple's Vision framework locally. Face data is stored only on your device.
- Duplicate Detection: Image comparison happens on-device. No images are uploaded anywhere.
- File Organization: Files are moved and renamed locally on your file system.
- Private Vault: Encrypted using Apple's Security framework. Keys stored in your Mac's Keychain, never transmitted.
- Auto-Redact PII: Personal ID detection and masking happens entirely on your device.
- Sensitive Content Detection: Uses Apple's built-in Sensitive Content Analysis framework locally.
macOS Permissions Ultimate Clarity Requires
| Permission | Why We Need It |
|---|---|
| Photos Library | To import photos from Apple Photos (optional) |
| Camera | Security Camera feature (Intruder Capture) |
| Notifications | To alert you when tasks complete |
You can revoke these permissions at any time in System Settings → Privacy & Security.
External Connections from Ultimate Clarity
Clarity does not use any third-party analytics, advertising, or tracking services. The only external connections Clarity may make:
- Apple's App Store — For purchase validation
- Your email client — If you choose to contact support
- Your web browser — If you click help links
Optional iCloud Sync via Apple CloudKit
Clarity optionally syncs app preferences and person profiles (not photos) via Apple's CloudKit with end-to-end encryption. You can disable sync at any time in Settings → iCloud.
App Store Age Rating and Children's Privacy
Clarity does not knowingly collect information from children under 13. The app is rated 4+ and contains no objectionable content.
Technical Security Implementation in Ultimate Clarity
- Sandboxed Application — Limited access to system resources
- Keychain Storage — Sensitive data stored in Apple's secure Keychain
- AES-256-GCM Encryption — Private Vault encryption
- No Network Transmission — Your data stays on your device
Your Data Rights for a Local-Only App
Since Clarity doesn't collect your data, traditional data rights are handled directly by you:
- Access: All your data is on your Mac in the app's sandboxed container
- Deletion: Delete the app or its data folders at any time
- Portability: Export your data using Clarity's export features
Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted on our website and noted in app updates.
Contact Us
Email: hello@ultimateclarity.app
Website: ultimateclarity.app
Ultimate Clarity is committed to protecting your privacy. Your data belongs to you.